What is eye-tracking and how does it work?

The Professional Master’s Degree in Website Management Engineering of TECH supplies the most advanced knowledge to effectively use eye-tracking and take advantage of its benefits

Currently, there has been a great advance in technologies to check and record the activity of users on the Internet, due to that fact. TECH Technological University has created the Professional Master’s Degree in Website Management Engineering that focuses on the eye-tracking technique, which consists of the use of a device to measure the position and movement of the eyes to analyze the person-machine interaction and product design such as web usability, advertising, sponsorships, images, among other elements to determine the effectiveness of a product or service.

Besides to the above, two possible aspects of application of eye-tracking can be distinguished: use as an input or interaction device and use as a tool for objective evaluation of interfaces, having this into account, is necessary to highlight on the problems and advantages of this technology in the context of usability studies. Today, the systems used are cameras that project infrared rays into the participant’s eyes, without the need for physical contact, in this way, a series of animations and representations will be generated with the aim of graphically summarizing the visual behavior of a user using software packages.

The use of eye-tracking offers exclusive information and of immense value to understand the behavior of users and thus be able to evaluate the design of interfaces, anyway, this tool must be implemented by an expert who has knowledge about cognitive psychology to extract the real meaning of the results obtained. According to Scientific’s Research at IPO, underline that there has been a significant increase in the academic offer that makes use of this tool thanks to the commercial solutions it has, also they highlight the need for a professional who knows how to work with this this due to the advantage it offers to companies.

Professional Master’s Degree in Website Management Engineering

TECH Technological University created this high-level training focused on knowledge based on creating, directing, evaluating, and monetizing websites in all its phases in a web engineering project in a company or independently. The Professional Master’s Degree in Website Management Engineering wants to supply a complete learning experience to its students to develop their skills in computer security, project management, web server administration, even website design and architecture due to the demand for websites it is getting higher every day.

Nowadays, the world is living in the digital age, the internet has evolved so fast in recent years due to people being hyper-connected with all kinds of devices all the time. However, designing a website requires experts with specialized knowledge to address the projection of a first idea, the development of the website in a safe and user-friendly way, in addition to following established laws.

The purpose of this program is to be a benchmark in systems engineering studies, which is why it stands out from other specializations due to its easy understanding within the great complexity of the topics covered, the experience of the authors, and the deepening of them.

In addition to the above, this program has advanced knowledge in web programming languages, engineering and architecture of websites, security systems on the web, administration of web services, ethical and legal aspects, design and programming of user interfaces, eye-tracking, web application development methodologies, e-commerce administration and creation, the most current tools for implementing projects fast and safe, among others.

Re-Learning method

The Professional Master’s Degree in Website Management Engineering of TECH is developed entirely online. During the 12 months of training, the student has access to the program’s contents at any time and from any device, allowing them to self-manage the study time with maximum flexibility and adapt to each student’s schedule.

It has its own learning method, ‘Re-Learning’, based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams, and conceptual maps to corroborate knowledge.

TECH Technological University

TECH Technological University, the world’s largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.

Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalog of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.

Specialized highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consulting firm KPMG.

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