The supplement industry has grown significantly in recent years and is very competitive. Supplements brands often compete in one of two areas: Price and quality. High-quality supplements tend to be more expensive due to the quality of ingredients and care that produces them. Low-quality supplements are sold significantly cheaper due to the lower costs of production. There is a market for low-cost and high-cost supplements; as a business owner, you need to decide what you want to offer.
Another option is to create two brands under the same business umbrella, which many companies do. Essentially you can have a low-cost brand and a high-quality brand that sell under different brand names. Regarding content creation, the way you differentiate your brand will be a critical guiding factor. Here are four tips to help you promote your brand and grow a thriving supplement business.
1. Choose how you will differentiate yourself.
As suggested, the two primary ways to differentiate yourself are by price or quality; you will need to choose which path you will take because it will impact your branding and how you market your brand. You will need to create your name, logo, taglines, and mission statement to support and promote a common idea and vision. Your marketing will work to promote the brand you created. When researching keywords, your enterprise company will seek higher search results based on the keywords that support your brand.
2. Focus on your brand image.
A brand is what you make it, and that should depend on your target audience. Who are you marketing your supplements to? That is the question that needs to be answered when you are making branding decisions. What kind of supplements and products are you going to sell?
For example, you may choose to sell gummy supplements, capsules, tablets, tinctures, or oils. You may choose to sell CBD supplements, multivitamins, dietary supplements, vitamin A, vitamin C, vitamin B, citric acid, biotin, herbs, or sleep aids. There are supplements for pregnant women, supplements for children, supplements to help with obesity, types of cancer, sleep problems, digestive support, and strengthening the immune system.
3. Utilize SEO professionals to grow your online presence.
An enterprise SEO company will work with you to grow your online presence while maintaining consistent branding across all platforms. A good SEO strategy will lead to a growth in organic traffic, increased conversion rates, higher search engine ranking, visibility, and overall scalability. A successful SEO strategy will include link building, keyword research, insights, optimization across all platforms, index and brand recognition.
While the basics of SEO may seem easy enough to do internally, it is far more complicated than most people realize due to the intricacy of the algorithms used by search engines to rank websites and web content.
4. Participate in live events to grow your offline presence.
While online sales are critical for supplement companies, many people are nervous about ordering supplements online without knowing about the company because they don’t want to get scammed. Growing your brand offline simultaneously will give your company more authority and legitimacy in the eyes of potential customers.
You can participate in health expos or other health-related networking events such as fairs, marathons, or other physical contests that allow vendors to set up. You can offer sample packs of your gummies, vitamins, herbs, and other dietary supplements along with your website information for them to get more information. This is connecting your offline and online presence and funneling more customers to your business.
Even though the supplement industry has grown to be highly competitive, there is still room for new brands that can offer their customers something different, or at least the perception of something different. While the quality of the product you offer is essential, how you promote your brand will be the deciding factor for the success of your brand.